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More than 25 years after its creation, the Cartier Tank Française is back in the limelight, remaining faithful to its iconic design whose lines the Maison has radicalised: proof that it knows how to evolve with the times without ever losing its elegance, somewhere between great classicism and modern allure.

As such, it required a film to do it justice: an exquisite and cultured tribute to the passing of time, punctuated with cinematographic references against the backdrop of the Parisian sky. To direct, Cartier commissioned British filmmaker Guy Ritchie, who is best known for his ensemble cast films, creative editing and unparalleled sense of pace.

Paris takes centre stage, supported by an international cast featuring strong personalities: Rami Malek, one of the most singular actors of his generation; and Catherine Deneuve, the French legend of cinema and style. Two characters, two continents and two generations all linked by the same love of cinema and French culture.  

Launched in 1996, the Tank Française debuted a metal bracelet in perfect harmony with the case, becoming an immediate member of the great Tank family. A monobloc metal design that Cartier is radicalising with this brand-new version. A new aesthetic and ergonomic approach that energises the ultra-streamlined design of the watch, available in steel and yellow gold, with or without diamonds. 

Published on 2023-02-23